In the era of texting, Twitter, and Facebook, it seems like more and more people are opting for communicating entirely online. It’s easier than ever for businesses to manage most of their customer service digitally, if not all of it. But believe it or not, managing your phones is still just as important today as it was years ago. Here’s why having phone answering services for your business is still important and an absolute must for customer service.

Phone Calls Are Still Just As Popular

While it might seem like everyone these days relies more on texting than talking on the phone, phone calls are still incredibly common, especially when it comes to consumers interacting with businesses. In fact, seventy-nine percent of consumers prefer to interact with companies by phone compared to other options.

Digital communication might surpass phone calls in some regards; when interacting with businesses, customers may want to have a written record of their interactions. However, phone calls have something that digital communication often lacks: an actual human voice to interact with. Many consumers prefer to speak to an actual person rather than communicating via text.

Keeping Up With Constant Digital Contact

One benefit that digital communication has is that because it’s in writing, it’s easy to respond whenever is convenient. However, phone calls can keep up in this metric as well. 24 hour answering services allow your business to field phone calls at any point during the day, allowing you to address customer needs that might arise after hours. 24 hour answering services ensure that even if your customers can’t contact you during normal business hours, they’ll still receive the same personalized attention that they would during a standard workday.

Even in the digital era, phone calls and communication over the phone is just as important as ever, and it’s essential to have an answering service for your business that will meet your customer’s needs. Looking to add after-hours answering services to your customer service repertoire? Contact A Better Answer to see what sort of call answering services will work best for you and your business.